Campaign+Ads+CP+AS

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Year:1952 Candidate: Eisenhower Propaganda technique: Bandwagon The reasons why we believe this ad uses the propaganda technique are very clear. First off it has a catchy song in which everyone is singing "We like Ike, __everybody__ likes Ike." This ad wants you to believe that everyone likes, and is voting for Eisenhower for president

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Year: 1956 Candidate: Eisenhower Propaganda technique: Plain folks This technique is used here, because the person talking is just a simple housewife. She tells the audience how Ike is the choice for America, and that he cares for the small town folk. This appeals to the majority of America, especially back in the 1950's, before the large cities became the majority.

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Year: 1960 Candidate: Kennedy Kennedy Kennedy Kennedy! Propaganda techniques: Plain Folks and Assertion These techniques are seen being used in this video multiple times. The Plains Folks technique is shown being used when the people are talking about how Kennedy is the perfect man and an All-American hero. Everyone loves him and they proclaim that he is the best choice for president. The Assertion technique is used throughout the video when the people talking make claims that he is the best man for the job and will set America on the right path, without a doubt in their mind!