Campaign+Ads+ML,+JR

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2000 - George W Bush

Assertion - Saying things that aren't necessarily true. ("improved public schools by restoring local control") Statistic - "reduced juvenile crime by 38%" "3 billion dollars in tax cuts" Plain Folks - He is with the children in a school with his wife

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1980 - Ronald Reagan

Assertion - "greatest tax reform in the state's history" Statistic - $194 million deficit. spending 1 million more than bringing in. deficit transformed into $550 million surplus.Glittering Generalization - Governor of California: "next to President most difficult job in the nation

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1952 - Dwight D Eisenhower

Glittering Generalization - "everybody likes Ike" Bandwagon - saying everyone is voting for Ike Name Calling - saying the other candidates wont get the job done